One of the main challenges of the new Travel Aspect website was to attract and retain holiday bookings and leave a memorable impression as opposed to immensely outdated & usually busy travel agency websites and booking companies.
I am proud to have been trusted by Kaii Lab to work on the UX/UI Design of Travel Aspect and present the new digital experience in an immersive way.
It was crucial to execute the design in a way that matches their sophisticated brand guidelines & utilizes crisp photography to convey an appealing sensation.
We overcame the project challenges by utilizing a strikingly minimal design & rich photography with the main focus of attracting new holiday bookings in mind.
We have added a couple of sleek micro-interactions, spacious compositions & personalized search capabilities to elevate the holiday booking experience and convey a timeless look & feel.