I had the pleasure of working with Spectrum to redesign their social platform from the ground up and improve the user experience immensely.

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The platform was visually outdated and in desperate need of a brand refresh to motivate users to engage, interact and upload more content to the platform.

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Spectrum had already done extensive user research prior to our engagement, but they relied on me to bring their vision to life and add a new perspective to the visual language of their platform.

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After 3 months of our collaboration, I refreshed Spectrum's digital experience with an updated logo, color scheme, and design system after conducting countless iterations and analysis to improve the user experience and design.

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