Redesign a comprehensive social platform for young adults to encourage interactivity and engagement on the site.
I had the pleasure of working with Spectrum to redesign their social platform from the ground up and improve the user experience immensely.
The platform was visually outdated and in desperate need of a brand refresh to motivate users to engage, interact and upload more content to the platform.
Spectrum had already done extensive user research prior to our engagement, but they relied on me to bring their vision to life and add a new perspective to the visual language of their platform.
After 3 months of our collaboration, I refreshed Spectrum's digital experience with an updated logo, color scheme, and design system after conducting countless iterations and analysis to improve the user experience and design.